Traffik is a digital content consultancy that helps connect clients with their markets via sticky content driven by user needs and appetites. Traffik has expertise in creating content strategies and producing and managing content for print, web, mobile and TV. Traffik is currently focused on developing social media solutions for the Base of the Pyramid.
Content is a highly effective tool for creating online communities. This ‘social’ content encourages discussion, loyalty and repeat visits. Increasingly, the success of a digital platform hinges on the loyalty of its user-base. Traffik content is sticky and talkable. It creates communities of like-minded individuals socially connected around themes or ideas aligned to client objectives. Traffik content strategies focus on users not brands – but find key points of overlap between what brands want to achieve and what users will willingly consume.